trainers4training GmbH supported STIHL’s global rollout of SAP S/4HANA with practical training concepts and training formats tailored to specific target groups.

Mechanical engineering / forestry and gardening equipment, based in Waiblingen, Baden-Württemberg, Germany
Approximately 20,000 employees worldwide
5.48 billion euros in 2025
Represented in over 160 countries
STIHL is a leading global manufacturer of chainsaws and outdoor power tools, headquartered in Waiblingen, Germany. The family-owned company employs over 20,000 people and operates in 160 countries across five continents. In 2025, the company generated annual revenue of 5.48 billion euros. Through its global transformation program, ONE STIHL, STIHL is pursuing the harmonization and optimization of group-wide business processes in addition to the implementation of SAP S/4HANA.
As part of its global S/4HANA rollout, STIHL faced a complex training challenge: Thousands of users across a wide range of functional areas—from sales to purchasing and production, through logistics to finance—needed to be trained on multiple SAP modules and new business processes. The rollout was phased by country, starting with the pilot site in Switzerland, followed by Austria and Romania. Germany, Brazil, and finally the U.S. and China followed.
Agile transformation programs like ONE STIHL present a typical structural challenge for training management: The development of training content is directly dependent on the maturity level of the processes and system solutions being developed in parallel—and is therefore, by nature, a downstream step in an iterative, dynamic overall system. The closer the go-live date approaches, the more intense the development cycles of the business units become—and the more valuable and scarce the time of internal subject matter experts becomes. It was precisely within this tension that the actual design task for an effective training concept lay.
The solution was a training organization that is structurally integrated into the program rather than running parallel to it. By anchoring the trainers in two ways—centrally coordinated within the Training subproject while simultaneously integrated functionally into the respective end-to-end process streams (OTC, PTP, FICO, PP, etc.)—an agile training model was created that combines subject matter expertise, flexibility, and quality tailored to the target audience. This ensured that all affected users were effectively prepared for the new processes and system solutions well in advance of go-live.
Consistent with the program’s phased rollout approach, the training concept was also developed iteratively. At the pilot site in Switzerland—where training began 13 months before go-live—the Training subproject was fully responsible for the concept, materials, and management. The training materials were developed in a modular format, analogous to the “growing template” used in process modeling, and were made available in SAP Enable Now and organized into courses tailored to specific target groups. The results and lessons learned were directly incorporated into the second rollout in Austria, which began with a training lead time of eight months prior to go-live and further refined the concept.
With the third and most complex rollout—the Germany location—the training concept took a decisive leap forward: responsibility for training was transferred from the central project organization to the business units. Experienced trainers assumed the role of SPOC Training there and took decentralized responsibility for department-specific design and coordination—deeply embedded in the respective process streams. Project members from the functional departments were developed into trainers. This enabled them to convey STIHL-specific solutions and aspects of change management much more directly and effectively. At the same time, this model enabled the necessary scaling for the German rollout—with its significantly higher number of end users, local sites, increased process complexity, and the involvement of headquarters and central administration—by having internal trainers take over delivery, thereby significantly expanding capacity and reach.
t4t began by conducting a structured training needs analysis in collaboration with the project managers and functional departments at STIHL. During this process, target groups were defined, relevant SAP modules were identified (including FI, CO, Purchasing, Sales, Production, and Logistics), and a modular training concept was developed that included both role-specific and cross-module training paths.
Based on the needs analysis, t4t developed practical, target-group-specific training materials—including trainer manuals, participant handouts, quick reference guides, and e-learning modules. All materials were closely aligned with the actual STIHL system and the company’s internal processes to ensure maximum practical relevance.
The training sessions took place both in person at various STIHL locations and online, as well as through self-study materials. At STIHL’s request, t4t created all training materials using SAP Enable Now and implemented a “digital first” approach. The experienced t4t team of trainers flexibly adapted the content and methodology to local conditions and varying language requirements.
A key component was the systematic development of internal advocates: t4t trained key users and trainers within STIHL who, following the go-live, were able to conduct training sessions independently and serve as the first point of contact in day-to-day operations.
Even after the go-live, t4t STIHL continued to provide support—offering targeted ad-hoc assistance to trainers and users, as well as regularly updating training materials to reflect process changes. The training materials were available to users at all times, both as a complete set of training documents—as used in the training sessions—and as context-sensitive help. In the latter format, the training material was broken down into small, self-contained, trainable learning units and made available to users directly within the SAP system. As soon as a question arose during day-to-day operations in a transaction, users could call up the help and receive targeted answers to their specific query within the transaction.
The collaboration with t4t enabled STIHL to deliver structured, scalable, and on-schedule training throughout the entire project. For example, 11 streams were integrated for end-user training in Germany, and 680 scheduled training sessions (including e-learning courses)were conducted by 124 internal and external trainers. The total training volume amounted to 671 hours. Overall, t4t has served as a training partner on the project for over 55 months, from December 2021 to the present.
In terms of quality, t4t impressed with its high level of reliability in meeting deadlines, great flexibility in accommodating last-minute changes, and the precise alignment of all content with STIHL’s specific processes and roles. This was also reflected in the feedback from end users, who particularly highlighted the practical demonstrations, the dedicated trainers, the high-quality materials, and the involvement of key users.
“For several years now, trainers4training has been supporting us as a training partner in our S/4HANA implementation. Our collaboration is characterized by reliability and a very pleasant working relationship. The solutions are comprehensively designed yet flexible—they are perfectly tailored to STIHL’s requirements and enable targeted training for our users.”
– Internal Training Lead, ANDREAS STIHL AG & Co. KG
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